Medicine Hat’s distance from Calgary and Lethbridge is not a flaw in the organization’s location — it is a fact that every search strategy has to account for.
The city has real draws: lower cost of living than almost anywhere else in Alberta, a strong community identity, genuine outdoor access, and for leaders who prefer a smaller-city environment, a leadership scope that is more visible and more impactful than what is available in a large urban system.
But those draws do not sell themselves. Candidates in Calgary who have never considered Medicine Hat will not change their minds without a specific, well-framed case for why this opportunity is different from what they already have.
Dilys Search builds that case as part of the search process. We do not start by posting and waiting to see who applies from the local market. We identify candidates in the broader Alberta and Western Canada talent pool who are worth approaching, engage them directly, and present the mandate in a way that makes the conversation worth having.
For regional Alberta context, see executive director search in Lethbridge, Alberta and how hard it is to hire seniors living leaders outside major cities.