Lethbridge is not a small town — it is a full-service regional city with a university, a hospital, a diverse agricultural economy, and a seniors living sector that serves communities across a wide geographic area.
But it is not Calgary. And for some candidates, that matters — in both directions.
The leader who is tired of Calgary’s pace, cost, and competition sometimes finds exactly what they were looking for in Lethbridge. Regional scope, a more manageable operating environment, a community where their leadership is recognized, and a quality of life that urban centres can no longer offer. Those candidates exist, and a well-structured search can find them.
The challenge is that a posting will not reach them. They are employed, not actively searching, and would need to be approached directly and shown why this specific opportunity is worth the conversation.
Dilys Search structures Lethbridge searches to find those candidates — extending beyond the local market when necessary and presenting the mandate in a way that makes the move compelling.
For related context, see executive director search in Calgary, Alberta and how hard it is to hire seniors living leaders outside major cities.